Next month, October 2009, I will be through with writing my Marketing Study Guide Book. I will be giving the book away FREE.
Target audience include students studying marketing (whole course or individual subjects) under the following examination bodies
- CIM (Marketing Essentials, Marketing Planning, Marketing Communications, Assessing the Marketing Environment)
- ZIM
- ICM
- Zambia Institute of Banking
- CAVENDISH Zambia
I have taken time to study the syllabai for the above and also look at a number of their respective past exam papers. With this background, i have only included information that is relevant to what you need to know and pass the exams.
The book has been written to allow for continous improvement and addition of content. The second edition must be ready during the course of next year(2010).
If you would like to have a copy of the book, please let me know and one will reach you once i am finished.
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