So Marketing in Practice is no more. Well, by title yes but not by content. Some of the topics that were in that subject are now in the "new" one, Marketing Research and Information. This subject is still there at Diploma level both the approach is different.
In the subject Marketing Research and Information, areas in which you will be examined are mainly
- Research/Brief writing
- Data collection methodologies. On this one, focus is mainly going to the justification of your selected tool.
- Sampling
- Analysis and reporting
The assignments for submission in December 2009 are out, three in total.
Let us begin discussing the assignments next week.
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