Marketing Planning - Last Attempts, Get it this time.

Yap, the syllabus is changing...

The same applies to Marketing Communication...

Check cimvirtualinstitute.com for more info.

Pass the next few sittings. Get all the help you need here and also when we meet in person.

So which areas do you need asistance? Post them here.

All in all do not underestimatre the value to attempting past exam questions and other like tests. Send a blank email to assignments@marketinginzambia.com to get some. I will mark your work for free and propose to meet you face to face and discuss your progress.

Take note of the following relating to Marketing Planning;

You must

- be able to conduct an analysis on a situation relating to either, or both, the environment and the organisation.

- have a working knowledge of the different analysis tools, knowing the details of each and when its use is appropriate

- always come up with SMART and comprehensive objectives. This is very important
- appreciate the limitations of information given. That is why you are allowed to make and state what assumptions you make.

- Understand strategy and the background of the ones you propose. Examples include branding, positioning, product development and market development(developing an intermediary system, for example)

- be aware of the different ways in which a budget is set, including the strengths and limitations of each.

- understand the importance of implementation and be able to specify what must be done to translate plans into actual programs. This for example includes teaming and contracting of external service suppliers. You must be able to set a time frame indicating when and what will be done, and probably by who. Yes, the Gannt chart.

- be able to explain how you know that objectives have been met and reccomend corrective measures when plans do not go as set.

Those are the main areas in which you will be examined in Marketing Planning.

So, attempt those questions and let us get working, not so much time remaining...